Media Planning & Buying
We take a structured, strategic approach based on our proprietary "MullenLowe Profero Way" media planning framework. This ensures our planners thoroughly investigate not only the opportunities offered by the range of platforms, channels, properties and spaces, but also the range of audience, brand and market influences. This means we deliver work based on insight and data rather than assumptions. Collaboration with the other specialists in the MullenLowe Profero group means that we are uniquely equipped to provide full service digital ideas that deliver results across a range of marketing challenges. It also means measurement, evaluation and optimisation are integrated into the programmes we develop.
We take pride in delivering media schedules that are tailored to the needs of clients, in maximising client budget through skilled negotiation, and by tapping into the growing array of media trading platforms and exchanges. To help us do this we spent 18 months developing Audience Trader, a unique, real-time trading facility which taps the emerging market for addressable behavioural, social, demographic, locational, attitudinal and financial data and marries it to targeted advertising impressions across the web, mobile devices and IPTV, and which will soon reach digital outdoor.