Real-time fashion

Primark

Challenge

Build the world's best fashion retail website without a single click to buy.

Solution

We looked at the digital behaviour of Primark fans mass-sharing #WhatIWoreToday.

Instead of pushing content at them we INVOLVED them to create the most relevant experience: Primark.com


A real-time, co-created fashion magazine.

Shot, styled, curated by a global community of fashionistas. 


Get inspiration from the latest shared looks and outfit boards. 24/7.

BE the inspiration and share what you wore today, everyday.

Get likes. Get followers. Get shared. 

 


Gallery

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Results

Find

  • 50 million users in 12 countries.

Inspire

  • 10,000 user generated looks. 

Connect

  • Dwell time doubled. OMG.

     

All this without spending a penny on advertising. 

www.primark.com