Build the world's best fashion retail website without a single click to buy.
We looked at the digital behaviour of Primark fans mass-sharing #WhatIWoreToday.
Instead of pushing content at them we INVOLVED them to create the most relevant experience: Primark.com
A real-time, co-created fashion magazine.
Shot, styled, curated by a global community of fashionistas.
Get inspiration from the latest shared looks and outfit boards. 24/7.
BE the inspiration and share what you wore today, everyday.
Get likes. Get followers. Get shared.
50 million users in 12 countries.
10,000 user generated looks.
Dwell time doubled. OMG.
All this without spending a penny on advertising.