Putting the rider first

After enjoying decades of brand love and unwavering loyalty, the brand has been under pressure to retain relevance in a rapidly changing world.

Our four-year partnership has transformed Harley-Davidson’s end-to-end customer experience, in turn delivering significant uplifts in leads and sales. Programmes include upgrading web platforms and systems, digital product design and the delivery of an industry-leading highly personalised and relevant full-funnel marketing solution.

Data Strategy UI UX Technology

379^% increase in test ride sign-ups

4.8 rating for mobile app in App Store

6:1 Return on investment

We enabled fast, accurate and efficient cost application of customer insights across disciplines and geographies. We delivered these connections through a variety of methods including a re-platform and a mobile optimisation; the creation of the world’s first motorbike mobile app and a rebuild of the Rider audience segments.