ClientHarley Davidson

Services Data, Strategy, UI, UX, Technology

Putting the rider first

After enjoying decades of brand love and unwavering loyalty, the brand has been under pressure to retain relevance in a rapidly changing world.

Our four-year partnership has transformed Harley-Davidson’s end-to-end customer experience, in turn delivering significant uplifts in leads and sales. Programmes include upgrading web platforms and systems, digital product design and the delivery of an industry-leading highly personalised and relevant full-funnel marketing solution.

Data Strategy UI UX Technology
Data Strategy UI UX Technology

379%

4.8

6:1

We enabled fast, accurate and efficient cost application of customer insights across disciplines and geographies. We delivered these connections through a variety of methods including a re-platform and a mobile optimisation; the creation of the world’s first motorbike mobile app and a rebuild of the Rider audience segments.


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