The project successfully spearheaded agile methodology within HSBC Marketing, delivering the fastest website project execution ever.
Services Data, Strategy, UI, UX
Spearheading agile optimisation for a global bank
HSBC asked MullenLowe Profero to help them improve their Business Current Account conversion through their online journey. We focused on delivering an experience that matched customer expectations on speed and simplicity. Working within strict constraints our user experience and design teams were able to radically streamline the consumer journeys and make the most of existing Martech investment vastly improving conversion.
Strategy and direction were clear from the start, whilst their abilities at cutting through the HSBC complexities delivered a very swift execution. Their leadership in agile has demonstrated how streamlined delivery can be in this organisation.