Reimagining the online travel booking experience

Millennium Hotels asked MullenLowe Profero to help them reimagine the online booking experience for their hotels. Easier said than done. Delivering a single, fully-integrated platform that is easy to use, highly scalable, and optimized for mobile meant integrating more than ten backend/third-party systems across 120 hotels in five regions. MullenLowe Profero provided an integrated website platform built from the ground up.

Data Strategy UI UX Technology

18^% increase in booking

30^% increase in customer satisfaction

21^% increase in direct revenue

What was once a more transactional booking site is now an engaging, highly intuitive journey-building experience.

Business transformation only delivers value when it’s centred around the consumer experience. This mindset has delivered a transformational solution for Millennium Hotels and Resorts.

Paul Soon

CEO, MullenLowe Group Southeast Asia