What was once a more transactional booking site is now an engaging, highly intuitive journey-building experience.
ClientMillennium Hotels Services
Services Data, Strategy, UI, UX, Technology
Reimagining the online travel booking experience
Millennium Hotels asked MullenLowe Profero to help them reimagine the online booking experience for their hotels. Easier said than done. Delivering a single, fully-integrated platform that is easy to use, highly scalable, and optimized for mobile meant integrating more than ten backend/third-party systems across 120 hotels in five regions. MullenLowe Profero provided an integrated website platform built from the ground up.
Business transformation only delivers value when it’s centred around the consumer experience. This mindset has delivered a transformational solution for Millennium Hotels and Resorts.
CEO, MullenLowe Group Southeast Asia