We set out to establish a fresh vision: through the products it sold, the stories it told, and the inspiration it offered. We wanted to create a platform designed to fuel purposeful creativity. It would be both a brand home and an e-commerce destination.
In designing the experience for Moleskine.com, we started with four key experience principles that underpinned purposeful creativity: the meaningful discovery of serendipity, narrative focus of simplicity, personalization with significance, all underpinned by an ethos of storytelling.