Head of Product , MullenLowe Profero, Sydney
Ashadi is responsible for the product vision, experience and commercial success at Profero. This encompasses leading the thinking in customer experience strategy, setting the vision for experience design and extends into to advertising, content and customer programs. With over sixteen years experience, Ashadi is recognised as one of Asia-Pacific’s most experienced and respected digital leaders. He has created a number of critically and commercially acclaimed digital experiences, campaigns and platforms for brands that include Unilever, Nike Vodafone, Coca-Cola, & SEGA. Ashadi is also a Graduate of the AICD and provides a strategic advisory role to boards on technology and its impact on customer behaviour, corporate governance and operational risks.