Managing Director, MullenLowe Profero, London
As Managing Director of MullenLowe Profero in the UK, Peter is leading the formerly full-service digital agency’s re-invention as an experience-led transformation specialist. An APAC digital marketing veteran, Peter spent ten years in Tokyo as MD of both Profero and Havas Worldwide before returning to London to lead Profero’s Unilever business. Peter picked up the digital leadership reins in 2016 and since then has overseen both the expansion of existing client relationships such as Diageo and business-defining wins including Royal Mail. His team’s efforts were recently rewarded with formal recognition by Forrester as one of Europe’s leading digital experience providers.