Bahlsen picks MullenLowe Profero as lead digital agency

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Bahlsen, the indulgent biscuit brand, has appointed MullenLowe Profero, part of MullenLowe Group UK, as its lead website and social global agency of record.

MullenLowe Profero has been tasked with redesigning the brand’s first global website and implementing a new social strategy across EMEA, APAC, North America and MENA.

MullenLowe Profero’s exceptional digital strategy, customer experience design and conceptual expertise were integral to this pitch win alongside its close relationship with network partners, MullenLowe. MullenLowe Profero will work hand in hand with MullenLowe which is Bahlsen’s existing lead creative agency and mastermind behind the ad below.